We were thrilled when 4th Estate (HarperCollins) asked us to collaborate on the paperback campaign for Asako Yuzuki's Sunday Times bestselling sensation Butter.

 

All of the team were heavily involved and wanted to do the title the justice it deserved across the various touchpoints – from the animated trailer and a digital D6, to social media assets, London underground advertising and a phenomenal out-of-home 3D installation at Borough Market.